Parketensviat

About the project

What had to be solved

• Displaying many product categories and variants in a way that’s easy for users to browse and filter.
• Combining two page builders (WPBakery + Elementor) in a coherent, maintainable way.
• Adding dynamic interactions, animations and hover effects without slowing down load times.
• Managing Redux-based theme settings and custom options in the backend to allow client control.
• Ensuring secure form submissions and protecting against spam via reCAPTCHA.
• Integrating analytics and performance insights using Google Site Kit.
• Optimizing responsiveness and performance across devices, especially for image-heavy product pages and animations.

How it was built

• Built custom WooCommerce templates and filters for flooring categories, variant displays, and comparisons.
• Used WPBakery and Elementor selectively, combining strengths while maintaining consistency in design elements.
• Added jQuery and Animate.css-driven effects (hover cards, fade-ins, transitions) to enrich UI without jarring experiences.
• Implemented Redux framework to create a custom theme options panel so the client can adjust settings (colors, layouts, banners) easily.
• Integrated reCAPTCHA on checkout, contact, and registration forms to prevent spam & enhance security.
• Deployed Google Site Kit to fetch analytics, performance data, and SEO metrics directly in WordPress.
• Optimized images, deferred scripts, enabled lazy loading, and refined breakpoints to deliver a responsive and fast front-end.

What it delivered

• Delivered a polished eCommerce site that presents flooring products professionally and enhances user trust.
• Product browsing, filtering, and comparison flows now feel intuitive and visually engaging.
• The combination of animations and clean UI gives the site a premium, modern feel without sacrificing performance.
• Client has control over visual settings via Redux options, making updates easier.
• Security, analytics, and performance tooling are integrated, giving insights and protection.
• Responsive experience and optimization ensure the site performs well across desktops, tablets, and mobiles.