/Case study — E-commerce
Nordic Nest
Scandinavian Home & Lifestyle Store
Nordic Nest is a premium Scandinavian home décor and furniture eCommerce store, offering a large catalog of Scandinavian design products to a global audience.
About the project
The objective was to present their curated product collection with elegance and clarity, while providing a smooth and conversion-driven shopping experience supported by analytics, ad tracking, and performance optimizations.
What had to be solved
- Displaying a vast range of products from many brands without cluttering the UI — balancing visual richness and usability.
- Integrating ad / marketing tools (Microsoft Advertising) and analytics (via GTM) without performance degradation.
- Ensuring JavaScript features work across browsers, especially older ones — hence core-js usage.
- Optimizing page speed and responsiveness, particularly for image-heavy product pages, sliders, category grids, etc.
- Customizing theme and WooCommerce to accommodate unique layouts, product variant logic, promotions, filtering, etc.
How it was built
- Built custom Elementor templates and component modules to present product grids, hero banners, category pages, and brand showcases in a clean, modern format.
- Customized WooCommerce behavior for product attributes, filtering, dynamic pricing, and promotional offers consistent with brand identity.
- Integrated Google Tag Manager to manage analytics, conversion events, eCommerce tracking, and marketing tags.
- Used core-js polyfills/shims for cross-browser JavaScript compatibility and smooth interactive elements.
- Connected Microsoft Advertising for tracking ad campaigns and aligning conversion goals.
- Applied performance best practices: image optimization, lazy loading, CSS/JS minification, caching, deferred script loading, and responsive layout adjustments.
What it delivered
- Delivered a beautifully designed eCommerce platform that aligns with Nordic Nest’s Nordic aesthetic and product curation.
- Enhanced marketing insights via GTM and Microsoft Advertising integration, giving the client clear visibility into ad performance and conversions.
- JavaScript features perform reliably across browsers thanks to core-js usage; user interactions remain smooth.
- Performance and responsiveness optimizations helped deliver fast loading times even on product-rich pages.
- The site presents a premium, trustworthy shopping experience that reinforces brand value and helps drive conversions.
/Screens — 4
Inside the build
/Related — E-commerce
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