Krakegull

About the project

What had to be solved

• Displaying a diverse catalog of secondhand or reused items in a clean, navigable way—products change frequently.
• Ensuring site performance remains good despite potentially many product images, updates, and catalog changes.
• Integrating analytics/tracking (via Google Tag Manager) without degrading performance.
• Making Divi theme customization flexible so the client can adapt layouts as inventory shifts.
• Ensuring the frontend scripting (jQuery, PHP) handles dynamic content (shop filters, product updates) reliably.
• Ensuring mobile responsiveness so users browsing from phones or tablets can navigate & purchase smoothly.

How it was built

• Built Divi-based custom layouts for shop pages, category filtering, product details, and shop navigation.
• Used PHP & MySQL for backend logic—handling product data, inventory, and dynamic content updates.
• Integrated Google Tag Manager and Site Kit for analytics, conversion event tracking, and performance insights.
• Employed jQuery and custom JS (via PHP & theme) to handle dynamic interactions, filters, hover effects, etc.
• Optimized images (compression, lazy load), deferred noncritical scripts, and improved caching to keep page loads fast.
• Tested layouts across device sizes and refined breakpoints to ensure responsive usability and accessibility.

What it delivered

• Delivered a clean, functional eCommerce presence for Kråkegull that supports their sustainable reuse mission.
• Shop pages showcase products clearly, helping users browse and buy without friction.
• Analytics & tracking provide data for understanding visitor behavior and improving marketing.
• Performance optimizations help the site stay smooth even with image-heavy listings.
• Divi customizations give the client flexibility to adapt layout and design as stock evolves.
• Responsive design ensures a positive shopping experience on all devices.