Shakib Shown 👋
A Passionate Full Stack Developer 🖥️ & Website Designer having 5 years of Experiences over 40+ Country Worldwide.
Client Business Name
Parketensviat (Паркетен Свят)
Services
- Theme customization & bespoke UI/UX design
- WooCommerce store setup & product catalog management
- Custom development (filter logic, comparison, variant handling)
- Integration & customization using WPBakery & Elementor
- jQuery and Animate.css for dynamic interactions & micro animations
- Redux framework usage for theme settings / options
- Google Site Kit integration for analytics & performance insights
- reCAPTCHA protection for forms / checkout
- Responsive design & front-end performance optimization
Tech Stack
WordPress, WooCommerce, WPBakery, Elementor, jQuery, Animate.css, Redux Framework, reCAPTCHA, Google Site Kit, Custom PHP/JS
Website URL
- https://parketensviat.com/
Overview
Parketensviat is a Bulgarian online store specializing in flooring solutions (laminate, vinyl, hardwood, hybrid floors, wall panels, etc.). The site needed to present a large catalog of flooring products with filters, comparison tools, a polished design aesthetic, and smooth user experience. The goal was to merge visual appeal and functionality: highlight product details, promotional offers, and help customers make informed purchase decisions with ease.
Challenges
- Displaying many product categories and variants in a way that’s easy for users to browse and filter.
- Combining two page builders (WPBakery + Elementor) in a coherent, maintainable way.
- Adding dynamic interactions, animations and hover effects without slowing down load times.
- Managing Redux-based theme settings and custom options in the backend to allow client control.
- Ensuring secure form submissions and protecting against spam via reCAPTCHA.
- Integrating analytics and performance insights using Google Site Kit.
- Optimizing responsiveness and performance across devices, especially for image-heavy product pages and animations.
Solutions
- Built custom WooCommerce templates and filters for flooring categories, variant displays, and comparisons.
- Used WPBakery and Elementor selectively, combining strengths while maintaining consistency in design elements.
- Added jQuery and Animate.css-driven effects (hover cards, fade-ins, transitions) to enrich UI without jarring experiences.
- Implemented Redux framework to create a custom theme options panel so the client can adjust settings (colors, layouts, banners) easily.
- Integrated reCAPTCHA on checkout, contact, and registration forms to prevent spam & enhance security.
- Deployed Google Site Kit to fetch analytics, performance data, and SEO metrics directly in WordPress.
- Optimized images, deferred scripts, enabled lazy loading, and refined breakpoints to deliver a responsive and fast front-end.
Results / Conclusion
- Delivered a polished eCommerce site that presents flooring products professionally and enhances user trust.
- Product browsing, filtering, and comparison flows now feel intuitive and visually engaging.
- The combination of animations and clean UI gives the site a premium, modern feel without sacrificing performance.
- Client has control over visual settings via Redux options, making updates easier.
- Security, analytics, and performance tooling are integrated, giving insights and protection.
- Responsive experience and optimization ensure the site performs well across desktops, tablets, and mobiles.
