Shakib Shown 👋
A Passionate Full Stack Developer 🖥️ & Website Designer having 5 years of Experiences over 40+ Country Worldwide.
Client Business Name
Operation Kindness
Services
- Custom WordPress site architecture & theme customization
- WooCommerce / eCommerce / donation and store integration
- Chatbot integration (for user interaction & support)
- SEO configuration via Yoast
- JavaScript enhancements with core-js
- Multi-language / translated WordPress support
- Analytics / tag management via Google Tag Manager
- Frontend UI / layout work using Elementor & WPBakery
- Security / spam prevention, performance optimization
Tech Stack
WordPress, WooCommerce, WPBakery, Elementor, Chatbot, Yoast SEO, core-js, Google Tag Manager, Multilingual / translation plugins
Website URL
- https://www.operationkindness.org/
Overview
Operation Kindness is a no-kill animal shelter in Texas that operates a robust online presence combining educational content, adoption listings, donation flows, eCommerce merchandise, volunteer signups, and more. The aim was to build a visually appealing platform that supports both community engagement and fundraising, while enabling multilingual content and providing smooth user journeys from visitors to donors, adopters, and volunteers.
Challenges
- Balancing a content-rich site (adoptable pets, stories, volunteer resources) with eCommerce / donation flows without confusing or distracting users.
- Integrating chatbot functionality to assist visitors (questions, guidance) while ensuring it doesn’t interfere with performance or UX.
- Implementing SEO best practices (Yoast) across content, donation pages, adoption listings, etc.
- Ensuring JavaScript enhancements (via core-js) work across modern and older browsers.
- Supporting multilingual / translated content so diverse audiences can access in their language.
- Managing performance, load times, script overhead, and responsive behavior across devices.
Solutions
- Created custom Elementor / WPBakery layouts for key pages: homepage, adoption catalogs, donation flow, shop, volunteer pages, stories.
- Integrated WooCommerce or donation plugin to manage fundraising & merchandise sales, with clear calls to action.
- Embedded chatbot (ChatBot) to guide visitors in real time (questions, navigation assistance) without degrading performance.
- Configured Yoast SEO across the site: meta tags, schema, sitemaps, canonical URLs, optimized content structure.
- Used core-js for JavaScript polyfills and enhancements to ensure compatibility across browsers.
- Enabled multilingual content / translation support (WP multilingual plugin or similar) so site content is accessible in multiple languages.
- Set up Google Tag Manager to manage analytics, event tracking, and conversions.
- Optimized performance: minified assets, deferred noncritical scripts, cached content, image compression, etc.
Results / Conclusion
- Delivered a polished, high-functioning nonprofit website that supports adoption, donations, volunteer engagement, and merchandise sales in a unified platform.
- Chatbot improved visitor interactions and guidance, likely increasing conversions and engagement.
- SEO setup helps the site’s visibility for adoption, donation, and animal welfare keywords.
- Multilingual content allowed broader audience reach.
- Performance optimizations kept experience smooth despite rich content and dynamic features.
- The custom design and development work reinforce the organization’s credibility and mission-driven branding.
