CoachTribe is a membership-led coaching & personal development platform based in the Netherlands. It offers an immersive learning environment where coaches can access curated programs, live sessions, community support, and resources designed to help them develop professionally and grow their coaching practice. The site features a sleek, dark-mode aesthetic, with a Netflix-style layout that showcases courses and content in an engaging and modern way.
Challenges
Combining membership, subscription tiers, and LMS (LearnDash) into a seamless user journey.
Designing a dark-mode interface that’s visually striking but still accessible (readability, contrast, etc.).
Presenting content (courses, live sessions, community features) in a Netflix-like grid without making the page too cluttered.
Ensuring smooth performance across devices and browsers given the heavy media content, custom layouts, and dynamic elements.
Securely managing user roles, subscription payments, and protected content.
Solutions
Integrated LearnDash for course delivery, paired with membership/subscription plugin(s) to manage access tiers.
Built custom dark mode styling (via CSS/JS) and carefully tuned contrast / typography so text and UI remain legible.
Used Elementor to build a visually rich grid and card-style layout similar to Netflix, with custom templates for courses and archives.
Optimized images, lazy loading, and minimized scripts/CSS assets to reduce load time. Tested across major browsers & devices.
Implemented secure payment gateway integration and role-based access controls to ensure only paid members can access premium content.
Results / Conclusion
Delivered a visually compelling, modern membership LMS site that reinforces CoachTribe’s brand identity.
Membership subscriptions and user engagement increased thanks to a user-friendly layout and strong UX.
Dark mode design created a premium feel which resonated well with target audience.
Site performance and responsiveness improved, reducing bounce and improving user retention.
The subscription & LMS structure allows scalable growth for CoachTribe as new courses, content, and membership tiers are added.