The Orange Room
An event venue site with Events, Packages and a cookie-consent switch for the pixel.
The Orange Room is an event space in Stratford, East London, for parties, shows and brand activations. The site runs on Elementor with a custom plugin for Events, Packages and Testimonials, an enquiry flow and a Meta Pixel behind a consent banner the venue can switch on or off.
About the project
The Orange Room is a two-room event venue and creative hub in Stratford, East London, built by and for the culture: parties, performances, socials, shoots and brand activations. The site had to sell the space to event organisers and keep up with a programme that changes every week.
It was built on Elementor with a custom plugin, orange-room-core, that gives the team structured content for events, packages and testimonials, and handles the tracking and consent code so nothing lives in a theme file.
What had to be solved
- Events, packages and testimonials change constantly, and the team needed to update them without touching page layouts.
- The client's Meta Pixel tools reported the pixel missing, because the cookie banner was blocking it until a visitor accepted.
- Capacity numbers appeared in several places and had to be changed in one go when the venue updated them.
- The site launched on a temporary Hostinger domain and then had to move to the real one without losing anything.
How it was built
- Built orange-room-core with Events, Packages and Testimonials post types, brand styles and the Elementor widgets that render them.
- Rewrote the consent code with a backend switch: the venue can ask for consent or not, visitors can opt out from a footer link, and the pixel loads on every page either way.
- Put capacity, contact and tracking IDs in a Venue Settings screen so a number changes once.
- Moved the site to orangeroom.co.uk with www and http redirects, then ran the agency QA checklist on the live domain.
What it delivered
- The venue team edits events and packages themselves, and the pixel now fires on every page the moment the switch is off.
- The site is live on its own domain, with the temporary domain closed.
- Capacity and contact details are one setting rather than a hunt through pages.
Inside the build
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